Meaningful product experiences that grow your business

I help business and product leaders design experiences that drive growth, without the waste and risk of building the wrong thing, using experience-led strategy, behavioral science, and insight from 100+ product journeys

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Aaron Kennelly

Founder & CEO, Kennelly Design Co.

Trusted By

How I Help Transform Your Business

I help you build products people want to come back to, again and again.

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Impact You Can Measure

I uncover friction in your journeys and fix it, so you see clear improvements in retention, revenue, and satisfaction — numbers you can confidently share with your board, stakeholders, or team.

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Clarity in Complexity

I cut through politics and competing opinions, turning chaos into a focused plan of action. You’ll move forward with alignment and momentum.

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Flexible Expert Support

Get senior-level expertise when you need it, without the overhead, commitment, or complexity of a big consultancy or full-time hire.

Who I Support

I work with teams and leaders ready to turn experience into a competitive advantage.

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In-House Teams

Strengthen structure, focus, and executive alignment to unlock team potential.

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Startups

Build design capabilities, accelerate product-market fit, and mentor early hires.

Agencies & Partners

Bring senior leadership to projects, client relationships, and distributed teams.

Organizations I’ve Helped

Healthcare

McKesson
Johns Hopkins Medicine
Ohio Health
Blue Cross Blue Shield Minnesota

Financial Services

Navy Federal Credit Union
Fifth Third Bank
PSECU
Penn National Insurnance

Non-profit

National Geographic
AAMC
Leukemia & Lymphoma Society
American Red Cross

What I Do

I help you build products and services people want to come back to, again and again.

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Experience Strategy & Design

Define the right experience, align teams, uncover opportunities, and design customer journeys that drive business performance.

Strategy & Design

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Experience Optimization

Improve the performance of live experiences, turning friction into flow and users into advocates.

Optimization

Facilitation & Training

Unlock alignment, creativity, and capability across your organization.

Facilitation

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Leadership

Accelerate progress with seasoned, impact-driven leadership, available on an interim or fractional basis.

Leadership

ANNE VAN ITALLIE

VP Client Relations & Growth, Whipsaw

Enjoyable Experience

One of the most enthusiastic design leaders that I've encountered. He is deeply knowledgeable... read more

KATIE MARKWELL

Head of Consulting, Randstad Digital

Builds Truly Bonded Teams

He fosters a unique culture of collaboration and trust, making everyone feel valued and... read more

Edward Stull

Founder, Useful & Usable Workshop

Diligence with kindness

He is a skilled practitioner of all things CX and UX. More than just a strong leader, Aaron is... read more

Let's Get to Work

Got a challenge? Need clarity? Or just want to explore options?

LET'S TALK